Bali has long outgrown its image as simply a holiday destination. Today, it is an international hub for tourism, wellness, remote work, and long-term living. In 2025, the island welcomed almost 6.95 million international visitors, demonstrating that demand for Bali continues to grow.
Summer All Year Round
One of Bali’s greatest advantages is its tropical climate, with no cold winter. The average annual temperature is approximately +28°C, making the island attractive for travel, living, and investment throughout the entire year. 
AURA Apartments Ubud. Presentation.pdf
Bali has a dry season and a rainy season, but temperatures remain warm and comfortable year-round. This allows hospitality properties to operate continuously rather than relying on a short seasonal window.
Why Ubud?
Bali’s coastal areas primarily attract visitors looking for beaches, ocean activities, and surfing. Ubud offers something deeper: the opportunity to experience the real Bali through its culture, spiritual traditions, rice terraces, temples, ceremonies, art, yoga, and unique way of life.
More than 3 million tourists visit Ubud every year. According to the project presentation, approximately 56% of Bali’s visitors include Ubud in their itinerary and stay for at least three nights. This confirms that Ubud is not simply a secondary excursion destination, but one of the island’s key tourism centres with consistent demand for accommodation. 
AURA Apartments Ubud. Presentation.pdf
Even travellers who come to Bali primarily for surfing and the ocean usually visit Ubud to discover the cultural heart of the island, connect with its traditions, and truly experience the Bali lifestyle.
Unlike the busy and increasingly crowded coastal areas, Ubud offers a calmer and more comfortable environment. Its inland location, higher elevation, and abundant tropical greenery make the climate feel fresher and more pleasant. There is no constant exposure to salty ocean air, and evenings are generally cooler.
Ubud attracts a diverse range of visitors:

• cultural and sightseeing travellers;
• wellness and retreat guests;
• families and long-term residents;
• digital nomads;
• yoga and wellness tourists.

This diversified demand is less dependent on beach seasons, waves, or ocean conditions. Ubud is recognised as Bali’s cultural and spiritual centre and a leading international wellness destination, with an extensive network of restaurants, cafés, wellness spaces, schools, and attractions. 
AURA Apartments Ubud. Presentation.pdf
Why AURA Apartments Ubud?
AURA Apartments Ubud is not an investment in a promise or an off-plan concept. It is a completed apartment complex located in central Ubud and designed for both personal living and rental operations. 
AURA Apartments Ubud. Presentation.pdf
Construction has already been completed, allowing investors to enter a finished, tangible asset without taking on the main risks associated with off-plan developments, such as construction delays or non-completion.
AURA operates as hospitality real estate with professional hotel management. Owners do not need to search for guests, manage bookings, or operate their apartments independently. 
AURA Apartments Ubud. Presentation.pdf
The complex includes extensive on-site infrastructure:

• swimming pool;
• fitness centre;
• sauna;
• spa and wellness area;
• restaurant;
• coworking space;
• rooftop area.

These facilities increase the property’s appeal to guests and allow AURA to compete not only through room prices, but by offering a complete lifestyle and hospitality experience. 
AURA Apartments Ubud. Presentation.pdf
The projected return for AURA Apartments Ubud may reach approximately 10–15% annually, while the investment offer includes an 8% guaranteed rental return for the first year, subject to the applicable investment terms. 
Traditional bank deposits generally cannot provide a comparable level of potential return. At the same time, an AURA investor receives not only rental income but also a tangible real estate asset located in one of the world’s most recognised tourism and wellness destinations.
Bali provides year-round tourism demand. Ubud attracts a broader, more sustainable audience that is less dependent on beach seasonality. AURA Apartments Ubud offers the opportunity to enter a completed hospitality asset precisely as it begins operating. This is why investing in Ubud today is not simply an investment in property — it is an investment in the growing international hospitality market.